Now showing items 1-5 of 5

  • An eye tracking pilot study of optional decision constructs in B2C transactional processes 

    Hogan, Mairead; Torres, Ann; Barry, Chris (14th International Conference on WWW/INTERNET (ICWI), 2015-10)
    Previous research indicated the design of certain decision constructs could be unclear to users in the business to consumer (B2C) transactional process. This pilot study, using eye tracking and cued retrospective think-aloud ...
  • Low-Cost Carriers and High-Tech Barriers - User Views on Questionable Web Design Practices in Ireland 

    Barry, Chris; Hogan, Mairéad; Torres, Ann M. (Irish Academy of Management, 2011)
    hat information systems/information technology (IS/IT) practitioners should use best practice in information systems development is universally agreed. We expect systems to enhance the user experience and allow them to ...
  • Opaque web practices among low-cost carriers 

    Torres, Ann M.; Barry, Chris; Hogan, Mairéad (Elsevier, 2009-04-01)
    The low-cost airlines' adoption of Web technologies to facilitate direct sales has accelerated their market penetration. However, some low-cost carriers are increasingly using Websites to create distance between themselves ...
  • Opaque web practices among low-cost carriers 

    Torres, Ann M.; Barry, Chris; Hogan, Mairead (Elsevier Ltd., 2009-11)
    The low-cost airlines' adoption of Web technologies to facilitate direct sales has accelerated their market penetration. However, some low-cost carriers are increasingly using Websites to create distance between themselves ...
  • What Determines E-Loyalty? An Analysis of Factors Affecting On-Line Customer Retention 

    Clifford, Donnacha; Lang, Michael (2012)
    The objective of this research was to identify, assess and rank the determinants of e-Loyalty for the benefit of online stores so that they may have a better understanding as to what factors customers consider most important ...