Browsing by Subject "Social network"
Now showing items 1-3 of 3
-
Annotation-Based Access Control for e-Professionals
(2008)Collaborative Working Environments (CWE) provide shared workspaces that enable eProfessionals to work together and share resources that they own. Most current shared workspaces provide coarse-grained role-based access ... -
Consumers' self-congruence with a 'Liked' brand: cognitive network influence and brand outcomes
(Emerald, 2017)Purpose Brand “Likes” on Facebook facilitate self-expression, forming part of consumers’ virtual selves. Yet, consumers’ brand “Likes” may bear little resemblance to their material realities. This paper aims to test ... -
Mining social networks using heat diffusion processes for marketing candidates selection
(ACM, 2008)Social Network Marketing techniques employ pre-existing social networks to increase brands or products awareness through word-of-mouth promotion. Full understanding of social network marketing and the potential candidates ...