Browsing by Subject "International entrepreneurship"
Now showing items 1-2 of 2
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Exploring Market Orientation in New Export Ventures: A case analysis of Irish Seafood firms
(CISC, 2010-01)This paper is exploratory and offers insights into the way in which market orientation (MO) is manifested in small entrepreneurial exporters operating in the global seafood sector. Market orientation is used (Kohli and ... -
Inside the 'Black Box' of the Born Global Network
(2014-02-07)From inception, born global firms attempt to gain competitive advantage over their competitors by using the limited resources available to them, and by the development of their sales internationally (Oviatt & McDougall, ...