Now showing items 1-3 of 3

  • An eye tracking pilot study of optional decision constructs in B2C transactional processes 

    Hogan, Mairead; Torres, Ann; Barry, Chris (14th International Conference on WWW/INTERNET (ICWI), 2015-10)
    Previous research indicated the design of certain decision constructs could be unclear to users in the business to consumer (B2C) transactional process. This pilot study, using eye tracking and cued retrospective think-aloud ...
  • Opaque web practices among low-cost carriers 

    Torres, Ann M.; Barry, Chris; Hogan, Mairead (Elsevier Ltd., 2009-11)
    The low-cost airlines' adoption of Web technologies to facilitate direct sales has accelerated their market penetration. However, some low-cost carriers are increasingly using Websites to create distance between themselves ...
  • A study of opacity in web design practices. 

    Barry, Chris; Hogan, Mairead; Torres, Ann M. (Irish Academy of Management, 2010-09-01)
    That IS and IT practitioners should use best practice in information systems development is pretty much universally taken for granted. We expect systems to be developed that enhance the user experience and allow them to ...