Browsing by Author "Evers, Natasha"
Now showing items 1-8 of 8
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Creating and capturing value in technology ventures - from market validation to business model development
Evers, Natasha; Cunningham, James; Hoholm, Thomas (The European Financial Review, 2015-04)The business validation phase can be a tough time for an entrepreneur, which is why it’s important that they use any and all tools necessary to help them at this stage of their business development. In this article, ... -
Entrepreneurial marketing and born global internationalisation in China
Andersson, Svante; Evers, Natasha; Gliga, Gliga (Emerald, 2017-11-10)Purpose This study aims to explore the entrepreneurial marketing (EM) behaviour of Swedish born globals entering the Chinese market through their international networks. Drawing from the network theory of small firm ... -
Entrepreneurial networking and the development of marketing capabilities in SMEs. A study of Irish entrepreneurs
Gliga, Gabriela Maria (2016-09-16)It is widely accepted across the marketing, entrepreneurship and strategic management literatures that relationships and networks are instrumental for the growth and performance of SMEs. In particular, in the entrepreneurial ... -
Exploring Market Orientation in New Export Ventures: A case analysis of Irish Seafood firms
Evers, Natasha (CISC, 2010-01)This paper is exploratory and offers insights into the way in which market orientation (MO) is manifested in small entrepreneurial exporters operating in the global seafood sector. Market orientation is used (Kohli and ... -
Extending the international new venture phenomenon to digital platform providers: a longitudinal case study
Ojala, Arto; Evers, Natasha; Rialp, Alex (Elsevier, 2018-05-28)People increasingly interact with services enabled by digital platforms. This has been a consequence of the digitalization of artifacts, which has transmuted traditional businesses into digital forms. With the increasing ... -
Implications of the UK HGV road user charge for Irish export freight transport stakeholders. A qualitative study
Vega, Amaya; Evers, Natasha (Elsevier, 2016-04-13)Road user charging in the European Union has evolved from a mechanism of financing the construction and maintenance of motorways to internalising the road user costs in line with the polluter pays principle. The United ... -
International entrepreneurship in universities: context, emergence and actors
Evers, Natasha; Cunningham, James A.; Hoholm, Thomas (Springer Nature, 2016-07-14)This special issue presents an opportunity to explore the international aspects of academic and university based international entrepreneurship. Over the last decades much research attention has been focused on university ... -
Understanding port performance: An examination of challenges in the contextualisation of performance in support of policy design in the port sector
O'Connor, Eamonn (NUI Galway, 2019-11-25)Owing to the prominence of maritime transport, the performance of ports as nodes in the maritime transport network is a critical enabler of a regions capability to trade internationally. Ensuring the performance of ports ...