Now showing items 1-2 of 2

  • Improving consumers’ willingness to pay using social media activities 

    Torres, Pedro; Augusto, Mário; Wallace, Elaine (Emerald, 2018-10-05)
    Purpose: This study examines the impact of social media activities on consumers willingness to pay a premium (WTPp) in the banking industry, and investigates the role of consumer-brand identification (CBI) on this ...
  • Technology and Intermediation: the Case of Banking 

    Keane, Michael J.; Fountas, Stilianos (National University of Ireland, Galway, 1998-04)
    The aim of this paper is to look at ways in which the contribution of investment in technology to consumer welfare might be measured. One useful approach to this question is demonstrated by means of a simple spatial model ...