Now showing items 1-3 of 3
Framing or gaming? Constructing a study to explore the impact of option presentation on consumers
The manner in which choice is framed influences individuals’ decision-making. This research examines the impact of different decision constructs on decision-making by focusing on the more problematic decision constructs: ...
How passengers of low cost carriers feel the pressure: Pricing tactics and other stories
(AIS Electronic Library (AISeL), 2016-08-24)
Low cost carriers (LCCs) market their flights as low cost and aim to garner as much additional revenue as possible from ancillary services such as baggage and priority boarding. Therefore, airlines encourage customers’ ...
Established and emerging decision constructs - A taxonomic perspective
(University of Zagreb, Faculty of Organization and Informatics, 2016)
One might assume information systems (IS) are developed so systems enhance the user experience and facilitate a satisfying, productive interaction. From prior research, the authors established this assumption was not safe ...