Now showing items 11-15 of 15
Keeping an eye on how users perceive optionality in purchasing decisions
(IADIS International Association for Development of the Information Society, 2015)
Previous research indicated the design of certain decision constructs could be unclear to users in the business to consumer (B2C) transactional process. This pilot study, using eye tracking and cued RTA sessions, examines ...
An eye tracking pilot study of optional decision constructs in B2C transactional processes
(14th International Conference on WWW/INTERNET (ICWI), 2015-10)
Previous research indicated the design of certain decision constructs could be unclear to users in the business to consumer (B2C) transactional process. This pilot study, using eye tracking and cued retrospective think-aloud ...
How passengers of low cost carriers feel the pressure: Pricing tactics and other stories
(AIS Electronic Library (AISeL), 2016-08-24)
Low cost carriers (LCCs) market their flights as low cost and aim to garner as much additional revenue as possible from ancillary services such as baggage and priority boarding. Therefore, airlines encourage customers’ ...
Established and emerging decision constructs - A taxonomic perspective
(University of Zagreb, Faculty of Organization and Informatics, 2016)
One might assume information systems (IS) are developed so systems enhance the user experience and facilitate a satisfying, productive interaction. From prior research, the authors established this assumption was not safe ...
Low-Cost Carriers and High-Tech Barriers - User Views on Questionable Web Design Practices in Ireland
(Irish Academy of Management, 2011)
hat information systems/information technology (IS/IT) practitioners should use best practice in information systems development is universally agreed. We expect systems to enhance the user experience and allow them to ...