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Now showing items 1-10 of 22
How do firms present choice to consumers? Some unusual decision constructs along the B2C transaction process
(2015)
Certain features amongst some online retailers are atypical of ‘good’ design; the
transaction process presents consumers with optional extras that not only slowed the
process down, but also stressed and agitated consumers. ...
Framing or gaming? Constructing a study to explore the impact of option presentation on consumers
(2016-02-18)
The manner in which choice is framed influences individuals’ decision-making. This
research examines the impact of different decision constructs on decision-making by
focusing on the more problematic decision constructs: ...
In search of search engine marketing strategy amongst SME s in Ireland
(Springer, 2009)
Researchers have identified the Web as a searchers first port of call
for locating information. Search Engine Marketing (SEM) strategies have been
noted as a key consideration when developing, maintaining and managing
Websites. ...
Researching Search - A Study into Search Engine Marketing Practices in Ireland
(INSTICC Press, 2008-07)
Researchers have identified the Web as the searchers first port of call for locating information. Search
Engine Marketing (SEM) strategies have been noted as a key area for firms to consider when developing,
maintaining ...
A study of opacity in web design practices.
(Irish Academy of Management, 2010-09-01)
That IS and IT practitioners should use best practice in information systems
development is pretty much universally taken for granted. We expect systems
to be developed that enhance the user experience and allow them to ...
The identification of decision constructs in online transactional processes
(2014)
From prior research, the authors found that certain design features amongst some online retailers were atypical of ‘good’ design elsewhere. It was apparent the transactional process was being used to present consumers with ...
A study of first click behaviour and user interaction on the Google SERP
(2010)
Firms use Search Engine Marketing (SEM) to drive users to their Website. Some are prepared to pay for placement; others use Search Engine Optimization (SEO) hoping their result percolates up the organic SERP. Despite ...
Confirming a taxonomy of decision constructs in business-to-consumer commercial transactions
(2014)
[no abstract available]
Web-based information systems - innovation or re-spun Emperor's clothing
(Springer, 2004)
The challenge of developing new systems with Web technologies has led
many to take for granted that such Web-based Information Systems (IS) are by
their nature, and in their essence, fundamentally innovative and different ...
Perceptions of low cost carriers compliance with EU legislation on optional extras
(2011)
Low-cost carriers (LCCs) market their flights as low cost and, so, aim to garner as much additional revenue as possible from ancillary services such as baggage and priority boarding. The airlines therefore encourage purchase ...