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Established and emerging decision constructs - A taxonomic perspective
(University of Zagreb, Faculty of Organization and Informatics, 2016)
One might assume information systems (IS) are developed so systems enhance the user experience and facilitate a satisfying, productive interaction. From prior research, the authors established this assumption was not safe ...
Keeping an eye on how users perceive optionality in purchasing decisions
(IADIS International Association for Development of the Information Society, 2015)
Previous research indicated the design of certain decision constructs could be unclear to users in the business to consumer (B2C) transactional process. This pilot study, using eye tracking and cued RTA sessions, examines ...
Opaque web practices among low-cost carriers
(Elsevier, 2009-04-01)
The low-cost airlines' adoption of Web technologies to facilitate direct sales has accelerated their market penetration. However, some low-cost carriers are increasingly using Websites to create distance between themselves ...
The Brand Inside: The Factors of Failure and Success in Internal Branding - Special Issue on Irish Perspectives on Marketing Relationships and Networks
(2007)
Internal branding seeks to achieve consistency with the external brand and encourage brand commitment and the possibility of brand championship among employees. It is the concerted, inter-departmental and multi-directional ...
ITAG Ireland: A Symbiotic Networking Relationship or an Opportunity Missed?
(Dublin Institute of Technology, 2006)
The study explores the similarities and differences between the large and small firms that make up the Information Technology Association of Galway (ITAG) and the desired and actual benefits obtained from membership of the ...
Social networking and online privacy: Facebook users' perceptions
(Irish Academy of Management, 2012)
This study investigates Facebook users' perceptions of online privacy, exploring their awareness of privacy issues and how their behaviour is influenced by this awareness, as well as the role of trust in an online social ...
Winning Success in Aquaculture Marketing
(Dublin Institute of Technology, 1993)
A decade ago aquaculture in Ireland was essentially a cottage industry, fragmented, undercapitalised with uneven product quality and at the mercy of larger, often foreign owned distributors. Today, a rapidly growing ...
Club 2.0: Investigating the social media marketing strategies of nightclubs in the midlands and west of Ireland
(Irish Academy of Management, 2012-10)
Social media is already an established feature in the marketing strategies of large global brands. This study explores how the social media success stories of large global brands may be emulated on a smaller scale by ...
Low-Cost Carriers and High-Tech Barriers - User Views on Questionable Web Design Practices in Ireland
(Irish Academy of Management, 2011)
hat information systems/information technology (IS/IT) practitioners should use best practice in information systems development is universally agreed. We expect systems to enhance the user experience and allow them to ...
Opening the Doors to a Global Classroom: An International Social Media Collaboration in North American Colleges & Teachers of Agriculture, Special Issue: Globalization: Implications for Teaching and Learning in Post-secondary Agricultural Education
(North American Colleges & Teachers of Agriculture, 2013-09-01)
A social media platform (ValuePulse) linked California agribusiness undergraduates in a marketing class to students in a marketing course in Ireland. The social media platform was used to create a combined group allowing ...