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Now showing items 11-12 of 12
An eye tracking pilot study of optional decision constructs in B2C transactional processes
(14th International Conference on WWW/INTERNET (ICWI), 2015-10)
Previous research indicated the design of certain decision constructs could be unclear to users in the business to consumer
(B2C) transactional process. This pilot study, using eye tracking and cued retrospective think-aloud ...
How passengers of low cost carriers feel the pressure: Pricing tactics and other stories
(AIS Electronic Library (AISeL), 2016-08-24)
Low cost carriers (LCCs) market their flights as low cost and aim to garner as much additional revenue as possible from ancillary services such as baggage and priority boarding. Therefore, airlines encourage customers’ ...