Search
Now showing items 1-4 of 4
In search of search engine marketing strategy amongst SME s in Ireland
(Springer, 2009)
Researchers have identified the Web as a searchers first port of call
for locating information. Search Engine Marketing (SEM) strategies have been
noted as a key consideration when developing, maintaining and managing
Websites. ...
A study of opacity in web design practices.
(Irish Academy of Management, 2010-09-01)
That IS and IT practitioners should use best practice in information systems
development is pretty much universally taken for granted. We expect systems
to be developed that enhance the user experience and allow them to ...
Researching Search - A Study into Search Engine Marketing Practices in Ireland
(INSTICC Press, 2008-07)
Researchers have identified the Web as the searchers first port of call for locating information. Search
Engine Marketing (SEM) strategies have been noted as a key area for firms to consider when developing,
maintaining ...
Questioning the use of opaque web practices among low-cost airline carriers
(ECIS Standing Committee, 2008-06-09)
Modest attention has been given to the subtle ethical issues of ¿best practice¿ on the Internet, such as
the exploitation of Web technologies to inhibit or avoid customer service. Increasingly, some firms are
using ...