Search
Now showing items 1-3 of 3
A study of first click behaviour and user interaction on the Google SERP
(2010)
Firms use Search Engine Marketing (SEM) to drive users to their Website. Some are prepared to pay for placement; others use Search Engine Optimization (SEO) hoping their result percolates up the organic SERP. Despite ...
In search of search engine marketing strategy amongst SME s in Ireland
(Springer, 2009)
Researchers have identified the Web as a searchers first port of call
for locating information. Search Engine Marketing (SEM) strategies have been
noted as a key consideration when developing, maintaining and managing
Websites. ...
Researching Search - A Study into Search Engine Marketing Practices in Ireland
(INSTICC Press, 2008-07)
Researchers have identified the Web as the searchers first port of call for locating information. Search
Engine Marketing (SEM) strategies have been noted as a key area for firms to consider when developing,
maintaining ...