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Researching Search - A Study into Search Engine Marketing Practices in Ireland
(INSTICC Press, 2008-07)
Researchers have identified the Web as the searchers first port of call for locating information. Search Engine Marketing (SEM) strategies have been noted as a key area for firms to consider when developing, maintaining ...
A review of ethics in the design of self-service websites amongst low-cost carriers in Ireland.
Although ethical issues related to the Internet has been a widely debated topic, little has been written on subtle ethical questions such as the exploitation of Web technologies to inhibit customer service. Increasingly, ...
Decision making and information systems development - a conceptual framework
A long-standing anomaly within information systems development (ISD) exists - claims made for the benefits of methodology usage and the actuality of practice are poles apart. While both academics and practitioners have ...