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Researching Search - A Study into Search Engine Marketing Practices in Ireland
(INSTICC Press, 2008-07)
Researchers have identified the Web as the searchers first port of call for locating information. Search Engine Marketing (SEM) strategies have been noted as a key area for firms to consider when developing, maintaining ...
Tricks and clicks - how low-cost carriers ply their trade through self-service websites
(Springer Verlag, 2009)
Ethics on the Internet has been a widely debated topic in recent years, covering issues that range from privacy to security to fraud. Little, however, has been written on more subtle ethical questions, such as the exploitation ...