Search
Now showing items 1-3 of 3
'Consuming good' on social media: What can conspicuous virtue signalling on Facebook tell us about prosocial and unethical intentions?
(Springer Verlag, 2018-08-21)
Mentioning products or brands on Facebook enables individuals to display an ideal self to others through a form of virtual conspicuous consumption. Drawing on conspicuous donation behaviour (CDB) literature, we investigate ...
Investigating components and causes of sabotage by academics using collective intelligence analysis
(Taylor & Francis, 2018-05-24)
Mentioning products or brands on Facebook enables individuals to display an ideal self to others through a form of virtual conspicuous consumption. Drawing on conspicuous donation behaviour literature, we investigate ...
Improving consumers’ willingness to pay using social media activities
(Emerald, 2018-10-05)
Purpose: This study examines the impact of social media activities on consumers willingness to pay a premium (WTPp) in the banking industry, and investigates the role of consumer-brand identification (CBI) on this ...