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Now showing items 1-3 of 3
Researching Search - A Study into Search Engine Marketing Practices in Ireland
(INSTICC Press, 2008-07)
Researchers have identified the Web as the searchers first port of call for locating information. Search
Engine Marketing (SEM) strategies have been noted as a key area for firms to consider when developing,
maintaining ...
Questioning the use of opaque web practices among low-cost airline carriers
(ECIS Standing Committee, 2008-06-09)
Modest attention has been given to the subtle ethical issues of ¿best practice¿ on the Internet, such as
the exploitation of Web technologies to inhibit or avoid customer service. Increasingly, some firms are
using ...
Hesitancy in committing to large-scale enterprise systems solutions - experiences at a multi-national corporation.
(2008-06-12)
While early cited benefits of Enterprise Resource Planning (ERP) or enterprise systems remain for the most
part highly desirable, it is often the case that the promise of delivery differs from reality. Many now agree
that ...