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How do firms present choice to consumers? Some unusual decision constructs along the B2C transaction process
Certain features amongst some online retailers are atypical of ‘good’ design; the transaction process presents consumers with optional extras that not only slowed the process down, but also stressed and agitated consumers. ...
Framing or gaming? Constructing a study to explore the impact of option presentation on consumers
The manner in which choice is framed influences individuals’ decision-making. This research examines the impact of different decision constructs on decision-making by focusing on the more problematic decision constructs: ...
A study of first click behaviour and user interaction on the Google SERP
Firms use Search Engine Marketing (SEM) to drive users to their Website. Some are prepared to pay for placement; others use Search Engine Optimization (SEO) hoping their result percolates up the organic SERP. Despite ...