Low-cost carriers (LCCs) market their flights as low cost and, so, aim to garner as much additional revenue as possible from ancillary services such as baggage and priority boarding. The airlines therefore encourage purchase ...

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Abstract Decision-making for users during an on-line transactional process has become fragmentarv’ and ‘start-stop’. Much of this discontinuance arises from decisions points that users or consumers are presented with. ...

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Concepts from bounded rationality, particularly biases, are frequently used to explain the successes and the failures of pension scheme defaults. This research suggests that pension literature has focused on pension ...

Firms use Search Engine Marketing (SEM) to drive users to their Website. Some are prepared to pay for placement; others use Search Engine Optimization (SEO) hoping their result percolates up the organic SERP. Despite ...

The decision of which Web development method to choose, and how that method is enacted for a particular project, is subject to the influence of a number of factors. This paper looks specifically at ...

The challenge of developing new systems with Web technologies has led many to take for granted that such Web-based Information Systems (IS) are by their nature, and in their essence, fundamentally innovative and different ...

Researchers have identified the Web as a searchers first port of call for locating information. Search Engine Marketing (SEM) strategies have been noted as a key consideration when developing, maintaining and managing Websites. ...