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Now showing items 1-10 of 21
Confirming a taxonomy of decision constructs in business-to-consumer commercial transactions
(2014)
[no abstract available]
Perceptions of low cost carriers compliance with EU legislation on optional extras
(2011)
Low-cost carriers (LCCs) market their flights as low cost and, so, aim to garner as much additional revenue as possible from ancillary services such as baggage and priority boarding. The airlines therefore encourage purchase ...
Identifying and categorizing decision constructs used in business-to-consumer commercial transactions - an exploratory study
(2013)
[no abstract available]
The identification of decision constructs in online transactional processes
(2014)
From prior research, the authors found that certain design features amongst some online retailers were atypical of ‘good’ design elsewhere. It was apparent the transactional process was being used to present consumers with ...
Identifying essential and optional decision constructs in on-line transactional processes
(Springer, 2014)
Abstract Decision-making for users during an on-line transactional process has become fragmentarv’ and ‘start-stop’. Much of this discontinuance arises from decisions points that users or consumers are presented with. ...
Identifying essential and optional decision constructs in on-line transactional processes
(2013)
[no abstract available]
Club 2.0: Investigating the social media marketing strategies of nightclubs in the midlands and west of Ireland
(Irish Academy of Management, 2012-10)
Social media is already an established feature in the marketing strategies of large global brands. This study explores how the social media success stories of large global brands may be emulated on a smaller scale by ...
Low-Cost Carriers and High-Tech Barriers - User Views on Questionable Web Design Practices in Ireland
(Irish Academy of Management, 2011)
hat information systems/information technology (IS/IT) practitioners should use best practice in information systems development is universally agreed. We expect systems to enhance the user experience and allow them to ...
The Brand Inside: The Factors of Failure and Success in Internal Branding - Special Issue on Irish Perspectives on Marketing Relationships and Networks
(2007)
Internal branding seeks to achieve consistency with the external brand and encourage brand commitment and the possibility of brand championship among employees. It is the concerted, inter-departmental and multi-directional ...
Opening the Doors to a Global Classroom: An International Social Media Collaboration in North American Colleges & Teachers of Agriculture, Special Issue: Globalization: Implications for Teaching and Learning in Post-secondary Agricultural Education
(North American Colleges & Teachers of Agriculture, 2013-09-01)
A social media platform (ValuePulse) linked California agribusiness undergraduates in a marketing class to students in a marketing course in Ireland. The social media platform was used to create a combined group allowing ...