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Now showing items 1-10 of 33
Perceptions of low cost carriers compliance with EU legislation on optional extras
(2011)
Low-cost carriers (LCCs) market their flights as low cost and, so, aim to garner as much additional revenue as possible from ancillary services such as baggage and priority boarding. The airlines therefore encourage purchase ...
Identifying and categorizing decision constructs used in business-to-consumer commercial transactions - an exploratory study
(2013)
[no abstract available]
Identifying essential and optional decision constructs in on-line transactional processes
(Springer, 2014)
Abstract Decision-making for users during an on-line transactional process has become fragmentarv’ and ‘start-stop’. Much of this discontinuance arises from decisions points that users or consumers are presented with. ...
Confirming a taxonomy of decision constructs in business-to-consumer commercial transactions
(2014)
[no abstract available]
Identifying essential and optional decision constructs in on-line transactional processes
(2013)
[no abstract available]
A study of first click behaviour and user interaction on the Google SERP
(2010)
Firms use Search Engine Marketing (SEM) to drive users to their Website. Some are prepared to pay for placement; others use Search Engine Optimization (SEO) hoping their result percolates up the organic SERP. Despite ...
Web-based information systems - innovation or re-spun Emperor's clothing
(Springer, 2004)
The challenge of developing new systems with Web technologies has led
many to take for granted that such Web-based Information Systems (IS) are by
their nature, and in their essence, fundamentally innovative and different ...
In search of search engine marketing strategy amongst SME s in Ireland
(Springer, 2009)
Researchers have identified the Web as a searchers first port of call
for locating information. Search Engine Marketing (SEM) strategies have been
noted as a key consideration when developing, maintaining and managing
Websites. ...
The identification of decision constructs in online transactional processes
(2014)
From prior research, the authors found that certain design features amongst some online retailers were atypical of ‘good’ design elsewhere. It was apparent the transactional process was being used to present consumers with ...
A study of opacity in web design practices.
(Irish Academy of Management, 2010-09-01)
That IS and IT practitioners should use best practice in information systems
development is pretty much universally taken for granted. We expect systems
to be developed that enhance the user experience and allow them to ...