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What Determines E-Loyalty? An Analysis of Factors Affecting On-Line Customer Retention
The objective of this research was to identify, assess and rank the determinants of e-Loyalty for the benefit of online stores so that they may have a better understanding as to what factors customers consider most important ...
An eye tracking pilot study of optional decision constructs in B2C transactional processes
(14th International Conference on WWW/INTERNET (ICWI), 2015-10)
Previous research indicated the design of certain decision constructs could be unclear to users in the business to consumer (B2C) transactional process. This pilot study, using eye tracking and cued retrospective think-aloud ...