Browsing College of Business, Public Policy and Law by Author "Lardner, Mark"
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A study of first click behaviour and user interaction on the Google SERP
Barry, Chris; Lardner, Mark (2010)Firms use Search Engine Marketing (SEM) to drive users to their Website. Some are prepared to pay for placement; others use Search Engine Optimization (SEO) hoping their result percolates up the organic SERP. Despite ...