Browsing College of Business, Public Policy and Law by Subject "B2C transaction process"
Now showing items 1-1 of 1
-
How do firms present choice to consumers? Some unusual decision constructs along the B2C transaction process
(2015)Certain features amongst some online retailers are atypical of ‘good’ design; the transaction process presents consumers with optional extras that not only slowed the process down, but also stressed and agitated consumers. ...