Browsing College of Business, Public Policy and Law by Author "Hogan, Mairéad"
Now showing items 1-18 of 18
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Confirming a taxonomy of decision constructs in business-to-consumer commercial transactions
Barry, Chris; Hogan, Mairéad; Torres, Ann M. (2014)[no abstract available] -
Dissecting optional micro-decisions in online transactions: perceptions, deceptions and errors
Hogan, Mairéad; Barry, Chris; Lang, Michael (Association for Computing Machinery (ACM), 2022-05-02)Online firms frequently increase profit by selling optional extras. However, opt-in rates tend to be low. In response, questionable design practices have emerged to nudge consumers into inadvertent choices. Many of these ... -
Established and emerging decision constructs - A taxonomic perspective
Barry, Chris; Hogan, Mairéad; Torres, Ann M. (University of Zagreb, Faculty of Organization and Informatics, 2016)One might assume information systems (IS) are developed so systems enhance the user experience and facilitate a satisfying, productive interaction. From prior research, the authors established this assumption was not safe ... -
An eye tracking pilot study of optional decision constructs in B2C transactional processes
Hogan, Mairéad; Torres, Ann; Barry, Chris (14th International Conference on WWW/INTERNET (ICWI), 2015-10)Previous research indicated the design of certain decision constructs could be unclear to users in the business to consumer (B2C) transactional process. This pilot study, using eye tracking and cued retrospective think-aloud ... -
Framing or gaming? Constructing a study to explore the impact of option presentation on consumers
Barry, Chris; Hogan, Mairéad; Torres, Ann (2016-02-18)The manner in which choice is framed influences individuals’ decision-making. This research examines the impact of different decision constructs on decision-making by focusing on the more problematic decision constructs: ... -
Heat maps from decision flaps - What we see and what we think
Barry, Chris; Hogan, Mairéad; Lang, Michael (Association for Information Systems (AIS), 2021-09-10)This research study observes how consumers are influenced by the design of decision constructs encountered during the online transactional process. The default values of decision constructs and how decisions are framed, ... -
How do firms present choice to consumers? Some unusual decision constructs along the B2C transaction process
Torres, Ann; Barry, Chris; Hogan, Mairéad (2015)Certain features amongst some online retailers are atypical of ‘good’ design; the transaction process presents consumers with optional extras that not only slowed the process down, but also stressed and agitated consumers. ... -
How passengers of low cost carriers feel the pressure: Pricing tactics and other stories
Barry, Chris; Hogan, Mairéad; Torres, Ann M. (AIS Electronic Library (AISeL), 2016-08-24)Low cost carriers (LCCs) market their flights as low cost and aim to garner as much additional revenue as possible from ancillary services such as baggage and priority boarding. Therefore, airlines encourage customers’ ... -
The identification of decision constructs in online transactional processes
Torres, Ann M.; Barry, Chris; Hogan, Mairéad (2014)From prior research, the authors found that certain design features amongst some online retailers were atypical of ‘good’ design elsewhere. It was apparent the transactional process was being used to present consumers with ... -
Identifying and categorizing decision constructs used in business-to-consumer commercial transactions - an exploratory study
Hogan, Mairéad; Barry, Chris; Torres, Ann M. (2013)[no abstract available] -
Identifying essential and optional decision constructs in on-line transactional processes
Barry, Chris; Hogan, Mairéad; Torres, Ann M. (Springer, 2014)Abstract Decision-making for users during an on-line transactional process has become fragmentarv’ and ‘start-stop’. Much of this discontinuance arises from decisions points that users or consumers are presented with. ... -
Identifying essential and optional decision constructs in on-line transactional processes
Barry, Chris; Hogan, Mairéad; Torres, Ann M. (2013)[no abstract available] -
Keeping an eye on how users perceive optionality in purchasing decisions
Hogan, Mairéad; Barry, Chris; Torres, Ann M. (IADIS International Association for Development of the Information Society, 2015)Previous research indicated the design of certain decision constructs could be unclear to users in the business to consumer (B2C) transactional process. This pilot study, using eye tracking and cued RTA sessions, examines ... -
Low-Cost Carriers and High-Tech Barriers - User Views on Questionable Web Design Practices in Ireland
Barry, Chris; Hogan, Mairéad; Torres, Ann M. (Irish Academy of Management, 2011)hat information systems/information technology (IS/IT) practitioners should use best practice in information systems development is universally agreed. We expect systems to enhance the user experience and allow them to ... -
Opaque web practices among low-cost carriers
Torres, Ann M.; Barry, Chris; Hogan, Mairéad (Elsevier, 2009-04-01)The low-cost airlines' adoption of Web technologies to facilitate direct sales has accelerated their market penetration. However, some low-cost carriers are increasingly using Websites to create distance between themselves ... -
Opaque web practices among low-cost carriers
Torres, Ann M.; Barry, Chris; Hogan, Mairéad (Elsevier Ltd., 2009-11)The low-cost airlines' adoption of Web technologies to facilitate direct sales has accelerated their market penetration. However, some low-cost carriers are increasingly using Websites to create distance between themselves ... -
Perceptions of low cost carriers compliance with EU legislation on optional extras
Barry, Chris; Hogan, Mairéad; Torres, Ann M. (2011)Low-cost carriers (LCCs) market their flights as low cost and, so, aim to garner as much additional revenue as possible from ancillary services such as baggage and priority boarding. The airlines therefore encourage purchase ... -
A study of opacity in web design practices.
Barry, Chris; Hogan, Mairéad; Torres, Ann M. (Irish Academy of Management, 2010-09-01)That IS and IT practitioners should use best practice in information systems development is pretty much universally taken for granted. We expect systems to be developed that enhance the user experience and allow them to ...