Quality Irish regional products and services: their promotion and marketing

Abstract

As part of an ongoing response to the 1992 reform of the CAP and the 1993 GATT agreement, the European Commission (EC) provided support for research on the development of new markets, products and processes for agricultural and related resources in the lagging regions of the Union. In the late 1990s, the research reported here was funded to explore Regional Images and the Promotion of Quality Products and Services in the Lagging Regions of the European Union (RIPPLE). The project formed part of an international study conducted at leading universities and rural research institutes in Finland, France, Greece, Ireland, Spain and the United Kingdom, and was conducted between March 1997 and July 1999. The survey work was conducted during 1998 and 1999. This text is a condensed version of the Final Regional Report: Ireland (Cawley et al., 1999) compiled at the end of the RIPPLE project in 1999