Using social media for online television adaptation services at RTÉ Ireland
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Barraza-Urbina, Andrea, Hromic, Hugo, Heitmann, Benjamin, Tamatan, Himasagar, Yañez, Andrea, & Hayes, Conor. (2016). Using social media for online television adaptation services at RTÉ Ireland (pp. 91). Galway: Insight Centre for Data Analytics, National University of Ireland, Galway.
RTÉ (Raidió Teilifís Éireann) is the national provider of Television (TV) and radio in Ireland. RTÉ broadcasts its content online through the RTÉ Player and provides services to interact with its users using social media, such as Twitter and Facebook. However, RTÉ wishes to exploit the full power of knowledge that can be obtained from social media, and with that knowledge enhance their online services to further engage users. For this goal, RTÉ joined forces with The Insight Centre for Data Analytics. This document outlines the project outcomes of this collaboration.