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dc.contributor.authorHogan, Mairéad
dc.contributor.authorTorres, Ann
dc.contributor.authorBarry, Chris
dc.date.accessioned2015-12-11T10:34:00Z
dc.date.available2015-12-11T10:34:00Z
dc.date.issued2015-10
dc.identifier.citationHogan, M., Barry, C. and Torres, A. (2015) An Eye Tracking Pilot Study of Optional Decision Constructs in B2C Transactional Processes 14th International WWW/Internet Conference Maynooth, Ireland,en_IE
dc.identifier.urihttp://hdl.handle.net/10379/5385
dc.descriptionConference paperen_IE
dc.description.abstractPrevious research indicated the design of certain decision constructs could be unclear to users in the business to consumer (B2C) transactional process. This pilot study, using eye tracking and cued retrospective think-aloud (RTA) sessions, examines potentially problematic decision constructs. It explores the impact of decision constructs on users’ decision making and their cognitive processes during interactions. The key contributions of the study are the identification of improvements the researchers can make to their research design; robust experiment administration; and the refinement of research instruments. Ultimately, the pilot study will contribute to a more extensive study that combines quantitative eye tracking and qualitative cued RTA data to assess some questionable website design choices made by firms.en_IE
dc.formatapplication/pdfen_IE
dc.language.isoenen_IE
dc.publisher14th International Conference on WWW/INTERNET (ICWI)en_IE
dc.relation.ispartof14th International WWW/Internet Conferenceen
dc.subjectBusinessen_IE
dc.subjectWeb designen_IE
dc.subjectUsabilityen_IE
dc.subjectEthical designen_IE
dc.subjectEye-trackingen_IE
dc.subjectOpt-outen_IE
dc.titleAn eye tracking pilot study of optional decision constructs in B2C transactional processesen_IE
dc.typeConference Paperen_IE
dc.date.updated2015-10-07T10:42:28Z
dc.identifier.doi10.13025/S8CC7B
dc.local.publishedsourcehttp://internet-conf.org/en_IE
dc.description.peer-reviewednon-peer-reviewed
dc.contributor.funder|~|
dc.internal.rssid9866313
dc.local.contactChris Barry, Business Information Systems, Room 376, Cairnes Building, Nui Galway. 2306 Email: chris.barry@nuigalway.ie
dc.local.copyrightcheckedNo
dc.local.versionACCEPTED
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