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dc.contributor.authorEnright, S. and Cormican, K
dc.identifier.citationEnright, S. and Cormican, K (2003) An assessment of new product development in the Irish pharmaceutical industry 10th International Product Development Management Conference Brussels, Belgium, 2003-06-10- 2003-06-11en_US
dc.description.abstractIn today's competitive drug development environment, Irish pharmaceutical companies are moving towards more knowledge base activities. These companies must focus on new product development (NPD) firstly to remain competitive and ultimately to survive. This work assesses the current NPD process in the Irish pharmaceutical industry by examining models from literature and quantitative research in the form of a survey. Integration and communication of project management and NPD systems is critical. The requirement for improvements in information flow, performance management, risk management and the development of a cohesive costing system is highlighted.en_US
dc.relation.ispartof10th International Product Development Management Conferenceen
dc.subjectNew product developmenten_US
dc.subjectPharmaceutical industryen_US
dc.titleAn assessment of new product development in the Irish pharmaceutical industryen_US
dc.typeConference Paperen_US
dc.local.contactKathryn Cormican, Mechanical & Biomedical Eng, Eng-2046, New Engineering Building, Nui Galway. 3975 Email:

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