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Entrepreneurial marketing and born global internationalisation in China
Purpose This study aims to explore the entrepreneurial marketing (EM) behaviour of Swedish born globals entering the Chinese market through their international networks. Drawing from the network theory of small firm ...
Extending the international new venture phenomenon to digital platform providers: a longitudinal case study
People increasingly interact with services enabled by digital platforms. This has been a consequence of the digitalization of artifacts, which has transmuted traditional businesses into digital forms. With the increasing ...