Search
Now showing items 1-3 of 3
A Framework for a Strategic Repositioning Strategy: A Case Study of Bulmers Original Cider
(Irish Academy of Management, 2007)
Repositioning is conscious adaptation to a changing environment, representing a fundamental shift in the firm's value proposition (Turner, 2003). Repositioning as a pure play is largely neglected in the strategy literature, ...
Third Stream Activities: Company Formation - Issues, Challenges and Implications
(Irish Academy of Management, 2007)
Environmental Voluntary Approaches: The Irish Experience.
(Irish Academy of Management, 2004)