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Improving decision quality through preference relaxation.
(IOS press, 2010)
In online shopping scenarios, it can be difficult for consumers to process the vast amounts of information available and to make satisfactory buying decisions. Interactive decision aids are a potential solution to this ...
Improving customer decisions using product reviews: CROM - Car Review Opinion Miner
Online shopping is a very goal-oriented activity. Consumers have a set of preferences for a product or service that is used as criteria for assessment of the available alternatives. However, crucial information about ...
Improving consumer decision making through preference relaxation.
In online shopping scenarios, it can be difficult for consumers to process large amounts of information and make a good purchase decision, particularly for multiattributed products selection. Interactive decision aids that ...