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Improving decision quality through preference relaxation.
(IOS press, 2010)
In online shopping scenarios, it can be difficult for consumers to process the vast amounts of information available and to make satisfactory buying decisions. Interactive decision aids are a potential solution to this ...
Improving consumer decision making through preference relaxation.
In online shopping scenarios, it can be difficult for consumers to process large amounts of information and make a good purchase decision, particularly for multiattributed products selection. Interactive decision aids that ...
Modelling preference relaxation in e-commerce.
In multi-attribute decision choice scenarios, although decision-makers desire access to very large sets of possible choice options (alternatives), their cognitive resources are limited. They may simply be unable to process ...