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Improving decision quality through preference relaxation.
(IOS press, 2010)
In online shopping scenarios, it can be difficult for consumers to process the vast amounts of information available and to make satisfactory buying decisions. Interactive decision aids are a potential solution to this ...
Comparing techniques for preference relaxation: a decision theory perspective
(Springer, 2010-09-01)
This research proposes a decision aid based on a novel type
of preference relaxation, which enables consumers to easily make quality
choices in online multiattribute choice scenarios. In contrast to ltering
and ...