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Now showing items 1-4 of 4
Researching Search - A Study into Search Engine Marketing Practices in Ireland
(INSTICC Press, 2008-07)
Researchers have identified the Web as the searchers first port of call for locating information. Search
Engine Marketing (SEM) strategies have been noted as a key area for firms to consider when developing,
maintaining ...
Tricks and clicks - how low-cost carriers ply their trade through self-service websites
(Springer Verlag, 2009)
Ethics on the Internet has been a widely debated topic in recent years, covering issues that range from privacy to security to fraud. Little, however, has been written on more subtle ethical questions, such as the exploitation ...
A review of ethics in the design of self-service websites amongst low-cost carriers in Ireland.
(2007-09)
Although ethical issues related to the Internet has been a widely debated topic, little has been
written on subtle ethical questions such as the exploitation of Web technologies to inhibit
customer service. Increasingly, ...
Decision making and information systems development - a conceptual framework
(2005)
A long-standing anomaly within information systems development (ISD) exists - claims made for the benefits of methodology usage and the actuality of practice are poles apart. While both academics and practitioners have ...