Now showing items 1-10 of 24
How do firms present choice to consumers? Some unusual decision constructs along the B2C transaction process
Certain features amongst some online retailers are atypical of ‘good’ design; the transaction process presents consumers with optional extras that not only slowed the process down, but also stressed and agitated consumers. ...
Framing or gaming? Constructing a study to explore the impact of option presentation on consumers
The manner in which choice is framed influences individuals’ decision-making. This research examines the impact of different decision constructs on decision-making by focusing on the more problematic decision constructs: ...
In search of search engine marketing strategy amongst SME s in Ireland
Researchers have identified the Web as a searchers first port of call for locating information. Search Engine Marketing (SEM) strategies have been noted as a key consideration when developing, maintaining and managing Websites. ...
Researching Search - A Study into Search Engine Marketing Practices in Ireland
(INSTICC Press, 2008-07)
Researchers have identified the Web as the searchers first port of call for locating information. Search Engine Marketing (SEM) strategies have been noted as a key area for firms to consider when developing, maintaining ...
A study of opacity in web design practices.
(Irish Academy of Management, 2010-09-01)
That IS and IT practitioners should use best practice in information systems development is pretty much universally taken for granted. We expect systems to be developed that enhance the user experience and allow them to ...
The identification of decision constructs in online transactional processes
From prior research, the authors found that certain design features amongst some online retailers were atypical of ‘good’ design elsewhere. It was apparent the transactional process was being used to present consumers with ...
A study of first click behaviour and user interaction on the Google SERP
Firms use Search Engine Marketing (SEM) to drive users to their Website. Some are prepared to pay for placement; others use Search Engine Optimization (SEO) hoping their result percolates up the organic SERP. Despite ...
Confirming a taxonomy of decision constructs in business-to-consumer commercial transactions
[no abstract available]
Web-based information systems - innovation or re-spun Emperor's clothing
The challenge of developing new systems with Web technologies has led many to take for granted that such Web-based Information Systems (IS) are by their nature, and in their essence, fundamentally innovative and different ...
Perceptions of low cost carriers compliance with EU legislation on optional extras
Low-cost carriers (LCCs) market their flights as low cost and, so, aim to garner as much additional revenue as possible from ancillary services such as baggage and priority boarding. The airlines therefore encourage purchase ...