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Improving customer decisions using product reviews: CROM - Car Review Opinion Miner
Online shopping is a very goal-oriented activity. Consumers have a set of preferences for a product or service that is used as criteria for assessment of the available alternatives. However, crucial information about ...
Improving consumer decision making through preference relaxation.
In online shopping scenarios, it can be difficult for consumers to process large amounts of information and make a good purchase decision, particularly for multiattributed products selection. Interactive decision aids that ...
Challenges for aided online shopping and product selection - a decision making perspective.
Consumers often face a task to select a best option from a large set of alternatives, such as choosing a car to buy1, an apartment to rent2, or an unforgettable trip to book3. E-commerce sites frequently provide the ...