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Improving consumer decision making through preference relaxation.
In online shopping scenarios, it can be difficult for consumers to process large amounts of information and make a good purchase decision, particularly for multiattributed products selection. Interactive decision aids that ...
Modelling preference relaxation in e-commerce.
In multi-attribute decision choice scenarios, although decision-makers desire access to very large sets of possible choice options (alternatives), their cognitive resources are limited. They may simply be unable to process ...