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Improving customer decisions using product reviews: CROM - Car Review Opinion Miner
Online shopping is a very goal-oriented activity. Consumers have a set of preferences for a product or service that is used as criteria for assessment of the available alternatives. However, crucial information about ...
Challenges for aided online shopping and product selection - a decision making perspective.
Consumers often face a task to select a best option from a large set of alternatives, such as choosing a car to buy1, an apartment to rent2, or an unforgettable trip to book3. E-commerce sites frequently provide the ...