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Comparing techniques for preference relaxation: a decision theory perspective
This research proposes a decision aid based on a novel type of preference relaxation, which enables consumers to easily make quality choices in online multiattribute choice scenarios. In contrast to ltering and ...
Improving customer decisions using product reviews: CROM - Car Review Opinion Miner
Online shopping is a very goal-oriented activity. Consumers have a set of preferences for a product or service that is used as criteria for assessment of the available alternatives. However, crucial information about ...
Modelling preference relaxation in e-commerce.
In multi-attribute decision choice scenarios, although decision-makers desire access to very large sets of possible choice options (alternatives), their cognitive resources are limited. They may simply be unable to process ...