Now showing items 1-2 of 2
The real story behind big data
(Ivey Business School, 2017-12)
Thanks to the promise of business analytics, seeing data as the new oil is all the rage these days, which is why something like 85 per cent of Fortune 500 companies are investing in big data initiatives. As The Economist ...
An analysis of the 2016 American presidential nominees' tweets: A magical realism perspective
(NUI Galway, 2017)
Twitter is the latest social networking tool said to be reshaping political presidential campaigns. In order to maximize the influence of their messages to voters, presidential nominees often use various techniques to ...