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'Consuming good' on social media: What can conspicuous virtue signalling on Facebook tell us about prosocial and unethical intentions?
(Springer Verlag, 2018-08-21)
Mentioning products or brands on Facebook enables individuals to display an ideal self to others through a form of virtual conspicuous consumption. Drawing on conspicuous donation behaviour (CDB) literature, we investigate ...
When does “liking” a charity lead to donation behaviour?: Exploring conspicuous donation behaviour on social media platforms
(Emerald, 2017-11)
Purpose
This study aims to investigate the relationship between young people’s Conspicuous Donation Behaviour (CDB) on social media platforms and their offline donation behaviour, specifically intentions to donate and ...
Investigating components and causes of sabotage by academics using collective intelligence analysis
(Taylor & Francis, 2018-05-24)
Mentioning products or brands on Facebook enables individuals to display an ideal self to others through a form of virtual conspicuous consumption. Drawing on conspicuous donation behaviour literature, we investigate ...
Consumers' self-congruence with a 'Liked' brand: cognitive network influence and brand outcomes
(Emerald, 2017)
Purpose
Brand “Likes” on Facebook facilitate self-expression, forming part of consumers’ virtual selves. Yet, consumers’ brand “Likes” may bear little resemblance to their material realities. This paper aims to test ...
Entrepreneurial marketing and born global internationalisation in China
(Emerald, 2017-11-10)
Purpose This study aims to explore the entrepreneurial marketing (EM) behaviour of Swedish born globals entering the Chinese market through their international networks. Drawing from the network theory of small firm ...
Creating and capturing value in technology ventures - from market validation to business model development
(The European Financial Review, 2015-04)
The business validation phase can be a tough time for an
entrepreneur, which is why it’s important that they use any
and all tools necessary to help them at this stage of their
business development. In this article, ...
The role of flow for mobile advergaming effectiveness
(Emerald, 2019-11-11)
Based on flow theory, this paper seeks to explain why the use of mobile advergames can enhance players brand perceptions and purchase intentions, as well as the factors that affect players flow experience. Data from 212 ...
A Comparison of Wine Purchasing Behaviors in Ireland and California When the Celtic Tiger Roared, American Association of Wine Economics,
(2012)
In 2006 the Irish wine market was growing rapidly along with its Celtic Tiger economy (Euromonitor, 2008). Total wine sales in Ireland more than quadrupled in the seventeen-year span from 1990 to 2007 (Geraghty and Torres, ...
Social networking and online privacy: Facebook users' perceptions
(Irish Academy of Management, 2012)
This study investigates Facebook users' perceptions of online privacy, exploring their awareness of privacy issues and how their behaviour is influenced by this awareness, as well as the role of trust in an online social ...
Club 2.0: Investigating the social media marketing strategies of nightclubs in the midlands and west of Ireland
(Irish Academy of Management, 2012-10)
Social media is already an established feature in the marketing strategies of large global brands. This study explores how the social media success stories of large global brands may be emulated on a smaller scale by ...