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Entrepreneurial marketing and born global internationalisation in China
Purpose This study aims to explore the entrepreneurial marketing (EM) behaviour of Swedish born globals entering the Chinese market through their international networks. Drawing from the network theory of small firm ...
Creating and capturing value in technology ventures - from market validation to business model development
(The European Financial Review, 2015-04)
The business validation phase can be a tough time for an entrepreneur, which is why it’s important that they use any and all tools necessary to help them at this stage of their business development. In this article, ...
Extending the international new venture phenomenon to digital platform providers: a longitudinal case study
People increasingly interact with services enabled by digital platforms. This has been a consequence of the digitalization of artifacts, which has transmuted traditional businesses into digital forms. With the increasing ...