Using focus groups in studies of ISD team behaviour
O hEocha, Colm
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O hEocha, C., Conboy, K., & Wang, X. Using focus groups in studies of ISD team behaviour. Paper presented at the Ninth European Conference on Research Methods for Business and Management Studies.
This paper discusses an innovative focus group approach used to study an Information Systems Development (ISD) environment. The research had to cope with the application of a broad framework, untested in practice, seeking to elicit potentially highly sensitive opinions and judgments in a highly pressurised, time-restricted environment. The researchers¿ design of the focus groups is discussed along with an evaluation of the final approach used. The paper concludes with a set of issues for future researchers to consider when designing focus groups for their own studies, along with a set of lessons learned and recommendations arising from the research team¿s experience in this study.