Using focus groups in studies of ISD team behaviour

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Date
2010-06-25Author
O hEocha, Colm
Conboy, Kieran
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O hEocha, C., Conboy, K., & Wang, X. Using focus groups in studies of ISD team behaviour. Paper presented at the Ninth European Conference on Research Methods for Business and Management Studies.
Abstract
This paper discusses an innovative focus group approach used to
study an Information Systems Development (ISD) environment. The research
had to cope with the application of a broad framework, untested in practice,
seeking to elicit potentially highly sensitive opinions and judgments in a highly
pressurised, time-restricted environment. The researchers¿ design of the
focus groups is discussed along with an evaluation of the final approach
used. The paper concludes with a set of issues for future researchers to
consider when designing focus groups for their own studies, along with a set
of lessons learned and recommendations arising from the research team¿s
experience in this study.