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dc.contributor.authorEvers, Natasha
dc.contributor.authorCunningham, James
dc.contributor.authorHoholm, Thomas
dc.identifier.citationEvers, Natasha, Cunningham, James, & Hoholm, Thomas. (2015). Creating and capturing value in technology ventures - from market validation to business model development. The European Financial Review, April - May, 42-47.en_IE
dc.description.abstractThe business validation phase can be a tough time for an entrepreneur, which is why it’s important that they use any and all tools necessary to help them at this stage of their business development. In this article, Natasha Evers, James Cunningham and Thomas Hoholm outline the key principles from their new book, Technology Entrepreneurship – Bringing Innovation to the Marketplace, behind market validation and business model development for successfully creating, and capturing, value.en_IE
dc.publisherThe European Financial Reviewen_IE
dc.relation.ispartofThe European Financial Reviewen
dc.subjectBusiness model developmenten_IE
dc.subjectMarket validation toen_IE
dc.subjectTechnology venturesen_IE
dc.titleCreating and capturing value in technology ventures - from market validation to business model developmenten_IE
dc.description.peer-reviewedNot peer reviewed
dc.local.contactNatasha Evers, Marketing, Nui Galway. 2788 Email:

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