Browsing University of Galway Theses (PhD Theses) by Subject "Recycled products"
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The role of social marketing in behavioural change for a circular economy: Exploring the value-action gap for routine purchases in a competitive retail setting
(NUI Galway, 2019-10-08)This research extends the social marketing agenda into the area of pro-environmental behaviour addressing the ultimate behavioural change challenge of achieving a circular economy. The successful transition to a circular ...