Show simple item record

dc.contributor.authorHiggins, Eoinen
dc.contributor.authorGolden, Williamen
dc.contributor.authorFlynn, Susanen
dc.contributor.authorHughes, Martinen
dc.identifier.citationGolden, W., Higgins, E., Hughes, M. & Flynn, S. (2003) The Internet, A Creator of Electronic Markets for Airline Tickets? In Acton, T. & Swatman, P. (eds), Proceedings of Collaborative Electronic Commerce Technology and Research (CollECTeR) Conference, Galway, Ireland, June 24, pp. 204-213.en
dc.description.abstractIn 1987 Malone, Yates, and Benjamin proposed that the use of information technology would alter market structures, the result of which would be more use being made of electronic markets. One of the primary examples given to support this theory in the paper is the airline industry - and in particular the advent of computer-based airline reservation systems. There is a need to re-evaluate this theory in the light of the changes that have occurred in the airline industry due to the advent of the Internet. This paper investigates how the Internet has altered the business strategies of both Ryanair and Aer Lingus. In particular, it investigates, the extent to which there is a move away from electronic markets in the form of computerised reservation systems to a sole supplier booking interface via individual company web sites. On the basis of this investigation the theory proposed by Malone et al. (Malone et al. 1987) is reassessed. The influence of information technology in facilitating a move to electronic markets is not supported. In fact the opposite is found - the Internet facilitates a move back to electronic hierarchies.en
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 Ireland
dc.subjectAer Lngus business strategiesen
dc.subjectRyanair business strategiesen
dc.subjectComputerized reservation systemsen
dc.subjectElectronic marketsen
dc.subjectElectronic hierarchiesen
dc.titleThe Internet, A Creator of Electronic Markets for Airline Tickets?en
dc.typeConference Paperen

Files in this item


This item appears in the following Collection(s)

Show simple item record

Attribution-NonCommercial-NoDerivs 3.0 Ireland
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 3.0 Ireland