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Willingness-To-Pay and Consumer Versus Citizen Values: Evidence from Ireland

ARAN - Access to Research at NUI Galway

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dc.contributor.author van Rensburg, Thomas M. en
dc.contributor.author Dooley, Conor en
dc.date.accessioned 2010-05-10T15:35:05Z en
dc.date.available 2010-05-10T15:35:05Z en
dc.date.issued 2007 en
dc.identifier.citation Mill G. A., van Rensburg T. M., Hynes S., & Dooley C. (2007) "Willingness-To-Pay and Consumer Versus Citizen Values: Evidence from Ireland" (Working Paper No. 0114) Department of Economics, National University of Ireland, Galway. en
dc.identifier.uri http://hdl.handle.net/10379/996 en
dc.description.abstract Environmental decision-making compares market and non-market outputs, often in terms of willingness to pay. In addition to personal, private `consumer¿ preferences, individuals may adopt a citizen perspective, judging matters from the point of view of society as a whole. Under such circumstances estimated willingness to pay using contingent valuation may not be an appropriate or reliable way to capture public preferences. This paper offers evidence of such a distinction in preferences and investigates the effect on respondents¿ willingness to pay. Visitors to an Irish forest were asked about willingness to pay for conservation forest, and about preferences for general forest attributes from both a personal/consumer and a social/citizen viewpoint. Forest managers were also interviewed. Results support the view that individuals express different preferences when adopting a personal or a social perspective. In comparison with the personal perspective, the social perspective gives greater weight to attributes with less direct and obvious visual appeal. Personal willingness to pay is found to vary with forest type (producing the same ranking as forest mangers) and to accord with personal views on forest attributes. This contrasts with social willingness to pay which is effectively the same for all conservation forest types and is also less related to the importance that respondents accord to forest-specific attributes. These results indicate that the private/consumer versus social/citizen distinction is important, but suggest that social willingness to pay may reflect respondents¿ views on society and public goods in general rather than providing a social valuation of the specific public good under consideration. en
dc.format application/pdf en
dc.language.iso en en
dc.publisher National University of Ireland, Galway en
dc.subject Willingness-to-pay en
dc.subject Preferences en
dc.subject Citizen en
dc.subject Forest management en
dc.subject Economics en
dc.title Willingness-To-Pay and Consumer Versus Citizen Values: Evidence from Ireland en
dc.type Working Paper en
dc.description.peer-reviewed peer-reviewed en

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