Browsing College of Business, Public Policy and Law by Subject "Marketing"
Now showing items 1-9 of 9
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Brand tribalism and self-expressive brands: social influences and brand outcomes
(Emerald, 2015)Purpose - This study aims to examine the relationship between social influence and consumers' self-expression through brands. It considers susceptibility to interpersonal influence and social network influence on self-expressive ... -
Club 2.0: Investigating the social media marketing strategies of nightclubs in the midlands and west of Ireland
(Irish Academy of Management, 2012-10)Social media is already an established feature in the marketing strategies of large global brands. This study explores how the social media success stories of large global brands may be emulated on a smaller scale by ... -
Framing or gaming? Constructing a study to explore the impact of option presentation on consumers
(2016-02-18)The manner in which choice is framed influences individuals’ decision-making. This research examines the impact of different decision constructs on decision-making by focusing on the more problematic decision constructs: ... -
How do firms present choice to consumers? Some unusual decision constructs along the B2C transaction process
(2015)Certain features amongst some online retailers are atypical of ‘good’ design; the transaction process presents consumers with optional extras that not only slowed the process down, but also stressed and agitated consumers. ... -
Low-Cost Carriers and High-Tech Barriers - User Views on Questionable Web Design Practices in Ireland
(Irish Academy of Management, 2011)hat information systems/information technology (IS/IT) practitioners should use best practice in information systems development is universally agreed. We expect systems to enhance the user experience and allow them to ... -
Opaque web practices among low-cost carriers
(Elsevier, 2009-04-01)The low-cost airlines' adoption of Web technologies to facilitate direct sales has accelerated their market penetration. However, some low-cost carriers are increasingly using Websites to create distance between themselves ... -
Opaque web practices among low-cost carriers
(Elsevier Ltd., 2009-11)The low-cost airlines' adoption of Web technologies to facilitate direct sales has accelerated their market penetration. However, some low-cost carriers are increasingly using Websites to create distance between themselves ... -
Questioning the use of opaque web practices among low-cost airline carriers
(ECIS Standing Committee, 2008-06-09)Modest attention has been given to the subtle ethical issues of ¿best practice¿ on the Internet, such as the exploitation of Web technologies to inhibit or avoid customer service. Increasingly, some firms are using ... -
Winning Success in Aquaculture Marketing
(Dublin Institute of Technology, 1993)A decade ago aquaculture in Ireland was essentially a cottage industry, fragmented, undercapitalised with uneven product quality and at the mercy of larger, often foreign owned distributors. Today, a rapidly growing ...