Browsing College of Business, Public Policy and Law by Subject "Customer Focus"
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Examining Customer Focus in Agile Systems Development Teams - Findings from Irish and Norwegian Case Studies
(2011)While an acute, continuous focus on customer needs is often cited as a key benefit of agile approaches, very little research has examined the customer focus construct in an agile project environment, or looked at the ... -
Having a Customer Focus in Agile Software Development
(2010)This research looks at the customer focus of agile software development teams. The study is part of a larger study examining how the twelve principles of Beyond Budgeting are operationalised in the context of an agile ...